Brief

Position
Information Architect & Content Strategist | August 2016 - September 2017

Key Learnings
Building Sitemaps, Collecting Business Requirements, Design Presentations, Team Reviews, Corporate Design Hurdles

Results
Lead the redesign of our100 top intranet pages to increase associate task completion by optimizing page-level content.

My Take
I greatly appreciate the opportunity this company and team provided by offering me my first corporate UX design position. I worked closely with intelligent and experienced IA’s. Learned how to communicate and present to business stakeholders. Most importantly, I started seeing the scale on which good product design can positively affect a company.

Key Responsibilities

1. Research and synthesize project scope details: existing content and design, business requirements, user needs, project work-plan and cost estimates, etc.

   Working on the Global Business Services Team / Coca-Cola Studio team, we work to scope intranet redesign projects for different business units around the company, considering content production, stakeholder involvement, design, and development time. This experience was my first time working closely with a business analyst to scope project requirements, and then translate these asks into features for intranet pages.

2. Analyze the current state of a web property and create design and content strategies and solutions for its future state.

   There have been a nice number of meetings around the current state of legacy content. Meetings were kept productive by having decision-makers attend. The main design hurdle that continued to occur was the amount of content that needed to be migrated, and the naming conventions of new file structures. To resolve this, we worked closely with associates who used these content repositories to identify similar naming conventions they used locally. Another design hurdle was consolidating content in different file types such as presentations, pdfs, word docs, and more that had similar messages.

3. Analyze, develop, and/or maintain multi-level taxonomies and page designs

   The largest project I worked on during my time with the company was on the redesign of our top 100 most visited pages on the intranet. I was responsible for analyzing the current content, page features, and usefulness. Then, I would contact the information stakeholder and explain that the page is being updated. At that time, I would ask if there was any information they would like to communicate, that they are having difficulty relaying. These interviews were opportunities to bring in new, more useful content for users.

4. Translate complex ideas into effective documentation for internal stakeholder feedback, client approval, and CMS authoring.

   One of my favorite presentations I was part of exploring was “What does Coca-Cola look like in the VR space?” Working closely with a global teammate, we compiled research on experiences that we believed the Coca-Cola company would excel in delivering to users in a virtual space. We focus on country-specific experiences around our products. Coke being a global company, there was an inherent advantage in showing customers areas they had never seen before. Our challenge was bringing this information into a compelling business presentation for our senior members.