Content Development (Synthesis)

The War on information : The surplus of information that technology has made available to the everyday person.

• Now that we have access to information at our fingertips, are we becoming information snobs?

• Are we shallow diving information only to get a basic understanding ?

He speaks of the value of UX, Information Architects and interaction designers in the upcoming Interpretation Age.

Great to Know

A diverse understanding of standards for creating, storing, accessing and presenting information.

Organization Schemes and Structures: How you categorize and structure information: Topic, task, format, audience, alphabet, time, geographical, attributes, tags, and popularity

Labeling Systems: How you represent information = Taxonomy

Navigation Systems: How users browse or move through information

Search Systems: How users look for information

Directed Brainstorming - Brain Rain 

Converting user research and user testing into workable data I start deriving solutions and analyzing them by composing competitive analysis, contextual analysis charts, iterative solutions and immediately begin to start building.  

Favorite Part

Collaborating with our analytic and media teams to review site and media data to inform design decisions that aim to improve both the user experience and business metrics. Our design insight’s benefit with information on; CTA engagement, user page paths, mobile vs desktop, frequently visited pages, traffic origin, and more.