My UX Process

Understand Business Goals

Prior to engaging in UX, I worked business strategy for Equinox Gaming. Framing business goals will define scope for a project.

Consider.. 

• What business opportunities am I solving for?
• Examining the possibilities where business requirements can satisfy user needs?
•  Is this really the problem that users are concerned with? Should this be a business priority?

Start User Research

Making assumptions help to consturct a starting ground for aligned exploration. Build bases by testing assumptions.

• Construct the context of the intended use, want, or need of the experience. 
•  Collect data in each phase dealing with the user.

Develop Content

Why is content strategy so important?

• Provides your site visitors with consistent messages.
• Builds credibility through that consistency.
• Strengthens the brand.
• Keeps writers on purpose, on message.
• Keeps the web site from being cluttered with outdated and inaccurate information.

Content Strategy = thinking strategically about your content.

Wireframe for Precision

Sketch ideas out - it helps, then flush out selected ideas.

• These are low cost, low commitment ways to develop and gain diverse results before moving too far into the design.  
• Great for group thinking.
• Lean UX

User Testing

Discover how users interact with the device, app, or interface - it's key . We can study the problem in context to determine project scope and framework, then start constructing solutions.

• Card sorting
• A/B testing
•  A task run through of the existing app, website or similar app.

ITERATION

• Wash
• Rinse
• Repeat
• Improve.

Prepare and Present Deliverables

Vary per project, client, and audience. Tailor deliverables to provide the best story and insight to your process and output.

• Content inventories, Paper prototypes, Project Road Map.
• Digital interactive prototypes, Hi-fidelity Wireframes, presentations.